Pasting a transcript under a headline isn't a blog post — it's a wall of text nobody finishes reading, and it barely helps your search rankings. Here's how to actually turn one episode into something worth publishing on its own. Why bother You already did the hard part — the research, the conversation, the insight. A blog post built from that episode gets you a second piece of indexable content for the cost of writing, [...]

If you're already making video content, turning a YouTube video to podcast is one of the highest-leverage moves available — you're not creating new content, you're distributing content you already made to an audience that prefers audio. Here's how to actually do it well, not just technically. One important note before anything else: only do this with your own content. Converting someone else's YouTube video into a podcast without permission is copyright infringement, not a [...]